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Remington launches new product with In Situ

27th January 2010

When Remington wanted to explain the innovative concept of its new ‘Spincurl’ hairdryer it commissioned us to shoot a promotional video hosted in a cool micro-site, http://www.spincurl.com which we created with one of our regular partners, Solvexx.

The video was shot with leading hairdresser, Steven Goldsworthy. The results were stunning and despite the recession that was impacting so hard on the UK the product still managed to fly off the shelves as the site received hundreds of thousands of unique impressions.